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Cash Cash

Cash Cash

Friday, July 21, 2017

In today’s world of electronic music, there are few rules. Artists are freer than ever to write, record,
and color outside the lines. For Cash Cash, the New York City based group known for their
infectious dance music, this is the creative, anything-goes climate they’ve been waiting for.
Cash Cash is an electronic music trio originally hailing from the Garden State and currently signed
to Big Beat/Atlantic Records. The group consists of brothers Jean Paul Makhlouf and Alex
Makhlouf, as well as life-long friend Samuel Frisch. Together, the three
DJ/Producer/Multi-instrumentalists record, mix and master all of their music.
Having released four full-length albums and an array of EPs and singles, the trio continues to blur
the lines between genres. In the midst of creating their extensive catalog of charting originals,
they have also found success producing and co-writing Krewella's "Live for the Night,” along with
producing official remixes for major artists such as Katy Perry, Bruno Mars, Britney Spears, Kelly
Clarkson, David Guetta, Hardwell and many others. Their latest full length album “Blood, Sweat &
3 Years,” is Cash Cash’s way of bringing music listeners from all genres together under one
rattling roof. JP Makhlouf stated, “Our goal was to merge different styles from hip hop, rock, and
pop with electronic dance music.” An ambitious and intense project that took 36 months to
complete, the LP blends tear-jerking lyrics, expressive synths, thunderous basslines, and the
group’s signature infectious melodies. It also showcases their knack for pushing familiar voices
into new territories with a star-studded lineup of A-list guests including John Rzeznik of the Goo
Goo Dolls, Nelly, Christina Perri, Bebe Rexha, Busta Rhymes, B.o.B, Trinidad James, and many
more.
“We hate buying an album if it all sounds like one song,” JP says. “The same synths, the same
drums, the same moods. We get excited when we hear something untraditional. Musically, that’s
what we are after.” To get there, they insisted on taking the long road. It would’ve been easy to
trade tracks over email between tour stops, but they felt proper studio sessions would inspire a
deeper level of collaboration with the featured artists. JP says this approach was “a lesson in
patience, thus the album’s title,” but the only way to land on something truly new. “A lot of DJs
never even meet their features, they just trade stems and acapellas over e-mail until someone
decides it’s ready,” JP says.
“That style of working doesn’t compare to being in the studio with Nelly, chain smoking blunts and
drinking Crown Royal until 5 a.m. We brought the majority of the features on our album into our
home studio to record, and made priceless memories with them in the process. I remember after
we recorded Christina Perri, we took her on a tour of New Jersey, showing her all the famous
spots they filmed ‘The Sopranos.’ It’s moments like that which made this album extremely
meaningful to us. Recording gang vocals with John Rzeznik on our song “Lightning” in our house
was another moment we’ll never forget, being alternative music listeners. When we recorded
“Broken Drum” with Fitz & The Tantrums, it was just a hot summer day in Jersey filled with good
vibes in the Garden State at our pool.”
Those all-nighters in the studio seem to be paying off since they found crossover success with
their RIAA-certified platinum electro-pop anthem “Take Me Home feat. Bebe Rexha,” which has
been streamed more than 100 million times. As of 2017, their catalog of music made them one of
the top 200 most streamed artists on Spotify worldwide. Their follow up single “Surrender”
also broke US Top 40 radio and reached #1 on US dance radio. The group’s success extended
beyond their home turf after achieving platinum, gold, and silver records in countries such as
Canada, the United Kingdom, and Australia. “Millionaire,” their dancehall-infused summer anthem
with Nelly, gained over 50 million streams and views. JP says the pinch-me moment came when
the rap legend decided to add his signature “must-be-the-money” vocal stamp into the song. The
nostalgic throwback was unexpected, but fit perfectly with the rest of the album which makes
distinct and sometimes familiar voices feel fresh and new.
“The thing that unites the album is the songwriting,” JP says. “We spend as much time producing
the music as we do writing it, from chords and rhythms to lyrics and melody, because we truly
enjoy the whole process. “When we first heard Bebe’s voice, she was the opposite of a
cookie-cutter singer so we knew immediately that we wanted to work with her,” JP says. “And it
changed everything. Suddenly we were working with rappers and artists of all styles. “Rather than
trying to bring everyone back to the same old sound, we got to focus on making new ones. It felt
like we finally found what we were best at.”
The trio grew up together in northern New Jersey playing various instruments in bands and
recording in their basement studio. As they evolved from an electronic band to a production group
in 2011, they quickly established themselves as musical risk-takers whose imaginative song
structures and energetic live shows caught the attention of heavy hitters in the music industry. By
2012, they had released music through Universal Music Group, EMI, and iconic Dutch dance
label Spinnin’ Records.
Cash Cash took on a nonstop touring schedule since 2008, leading the group to sell out various
headline tours around the world including their “Untouchable” and “Must Be The Money” tours in
2015 & 2016. Their touring history also includes a laundry list of main stage festival sets and their
own headline residencies in Las Vegas and Atlantic City. For Cash Cash, the collaborating
doesn’t stop in the studio, as they continue to bring their features and outside artists to their
shows. Their guests have included artists such as Wiz Khalifa, Busta Rhymes, French Montana,
Rae Sremmurd, ILoveMakonnen, Bebe Rexha, Lil Dicky & E40. Their new 2017 residency with
Hakkasan Group has the trio in Las Vegas frequently across venues Hakkasan, Jewel, Wet
Republic and Omnia; starting the next chapter of Cash Cash.

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